Orion-Tour will make all necessary arrangements for Middle East, Gulf Countries, German, Dutch, Swiss and U.S.A., Canada patients to receive world-class medical procedures in Turkey. Orion Tour will arrange for initial consultations between patients and doctors, schedule procedures and make all travel arrangements. In the majority of cases, an all- inclusive quote will be provided for prospective clients. For the procedure itself, the client will be contracting directly with the medical provider. Financial arrangements, including necessary deposits, will be finalized before travel itineraries are booked and before the client is admitted to the medical facility. Orion Tour will work directly with its solution partner in Germany to determine in advance whether a portion of the treatment and related expenses will be covered.
Strategy & Implementation
As a premium medical tourism agency, Orion Tour will offer its clients VIP service while they are traveling abroad. In order to ensure the highest levels of customer service, Orion-Tour will contract with the premier medical facilities and service providers in Turkey. Orion Tour will invest in a best in class website that is designed to appeal to the sensibilities of upscale customers.Orion Tour through its solution partner will seek to develop brand awareness among upscale clients by advertising in niche print publications that reach this audience. Orion-Tour will hire a PR firm to generate publicity that will reinforce Orion-Tour’s image as an agency that caters to the VIP crowd, including celebrities. By focusing on customer satisfaction, Orion-Tour expects to achieve strong word-of-mouth advertising as clients share their medical tourism experience with their close friends. Orion-Tour and his solution partner will seek strategic alliances and affinity relationships with a select group of upscale merchants throughout the Europe and the United States.